Visitors can now register for the third edition of WTM Latin America, which takes place between the April 22nd-24th at the Expo Center Norte in São Paulo.

The business-to-business trade show, that last year generated US$314 million of business, will open its doors to receive industry professionals, travel agents, worldwide tour operators and journalists giving professionals the opportunity to meet destinations and discover tourism products and services.

Delegates will also have the opportunity to participate in a series of seminars and events including lectures from experts on hot topics such as technology, social media and responsible tourism.

Among the new features is the A Taste of IBTM programme directed to the MICE (Meetings, Incentives, Conferences and Events) segment.

Seminars hosted by the likes of Facebook and Index last year, received huge audiences with packed rooms, as these sessions are not to be missed

Furthermore, the more central location of Expo Center Norte in São Paulo will make the event more convenient for the city’s array of travel agents based downtown.

The new venue offers an improved location for international exhibitors, buyers and visitors as the Expo Center Norte is nearer São Paulo´s Guarulhos airport, which is the main aviation hub for Latin America.

This year, the Travel Tech Zone, which focuses on technology companies working in the industry, has increased after excellent results in 2014.

The International Hosted Buyers’ programme will once again offer the opportunity for up to 150 international buyers to attend the event as VIPs, to do business via the pre-scheduled meetings with exhibitors.

Lawrence Reinisch, exhibition director of WTM Latin America commented: “WTM Latin America is set to be the biggest and the best yet, with the third edition of WTM Latin America continuing to offer the ideal platform to do long-term business deals with both the leisure and MICE industry.

“We follow the B2B concept as we believe that it gives us much more focused business opportunities compared to other events in the region.

“In 2014, US$341 million of business was agreed through contracts signed during and after the event.

“Operators, hotels and services and countries such as Chile, United States, Jordan and Morocco have already secured their participation at the event and are looking forward to doing business with the attending delegates.”