Custom software development firm DataArt has announced Philip Wolf, chairman of PhoCusWright, has joined the company’s advisory board.

Wolf will partner with DataArt in the area where their key strengths align: the development of technology strategies to improve the travel experience.

A world renowned and respected travel industry expert, with more than twenty years experience in the industry, Wolf is a long standing advocate and driver of travel innovation, known for leading the way in the uptake of technologies specifically designed for the improvement of the travelling experience.

Wolf’s expertise will provide invaluable insight from an internal travel-industry perspective, enabling DataArt to refine the travel practice’s offerings, which include end-to-end software development, third party system integration, booking & reservations systems and mobile solutions.

Greg Abbott, senior vice president of travel at DataArt said: “Technological innovation has completely reshaped the travel industry in the last two decades.

“Philip has been at the forefront of those changes, and is undeniably one of the key strategic thinkers and leaders in this space.

“We are elated at the chance to work with Philip.” 

PhoCusWright is the premier source for travel, tourism and hospitality intelligence.

Wolf himself is the architect of the annually acclaimed PhoCusWright Conference and has taken the stage one-on-one with many of the industry elite.

Speaking about DataArt’s Travel & Hospitality practice, Wolf stated: “Technology separates winners from losers in this, the world’s third largest industry, and DataArt is doing some amazing things in this space.

“I look forward to connecting travel companies with DataArt to build valuable custom solutions together.”