Charles Cheng will head the new office in China

Pan Pacific Hotels Group has announced the opening of a new global sales office in Beijing, complementing its existing global sales office in Shanghai to grow its share of the burgeoning Chinese travel market.

Over the past year, Pan Pacific Hotels Group has been ramping up its developments in China, where it now owns and/or manages four Pan Pacific properties – namely Pan Pacific Xiamen, Pan Pacific Suzhou, Pan Pacific Ningbo and Pan Pacific Serviced Suites Ningbo.

The group is on track to open its fifth – the 319-room Pan Pacific Hotel and Serviced Suites Tianjin – later this year and has also announced two more pipeline projects in Chengdu and Zhuhai.

In conjunction with the opening of its Beijing global sales office, the group has also appointed Charles Cheng as director, global sales, Beijing to head the new office.

Cheng will be responsible for managing the group’s key clients in northern China and expanding the market through the generation of sales leads and bookings to drive revenue for the group’s properties within and outside of China.

A seasoned industry professional with close to 20 years of sales experience in China at both the hotel and regional level, Cheng was most recently director, global sales, northern China at Langham Hospitality Group.

He has also served in management positions with international hotel chains including InterContinental Hotels & Resorts, Hyatt Hotels & Resorts and Starwood Hotels & Resorts.

“The opening of our new global sales office in Beijing and Cheng’s appointment mark the latest in the group’s recent chain of developments in China, made in strategic response to the global importance and vast potential of the country’s domestic and outbound travel market,” said Kevin Croley, senior vice president, marketing and sales, Pan Pacific Hotels Group.