Oman Air has announced a partnership with globally renowned British car manufacturer Aston Martin which will see the Middle Eastern carrier bring the marquee’s yet-to-be-launched Lagonda to Muscat as part of its early testing programme.
Reviving the iconic Lagonda name from Aston Martin’s renowned heritage, the brand new car is a top-of-the-range, luxury four-door super-saloon which has been designed exclusively for the Middle East market – and Oman’s awe-inspiring mountains, deserts and state-of-the-art road network are providing the perfect backdrop for essential summer heat testing.
Oman Air general manager, marketing, Mohammed Al Shikely, announced the partnership earlier.
He said: “Oman Air has developed an enviable global reputation as a luxury airline that offers innovation and the highest quality in every aspect of its operations, so we are the perfect partner to assist Aston Martin in heat-testing its stunning new Lagonda.”
Al Shikely added: “Furthermore, our highly professional cargo division offers all the expertise needed to deliver the car from its factory in the UK to Oman, and back again in perfect condition once the testing has been completed.
“And once the Lagonda begins its testing programme, Oman’s landscapes, autumn heat and superbly-maintained highways will enable Aston Martin’s engineers to really put the car through its paces.
“We are delighted to be working with Aston Martin on this project and look forward to seeing the Lagonda snapped up by the region’s discerning drivers who I am sure will also be amazed by the exceptional beauty Oman, the testing ground of the Lagonda, offers them as a unique destination to visit.”
Aston Martin says the car, which designer Marek Reichmann has created as ‘exceptional automotive art’, will only be produced in limited numbers and all purchases will be through invitation only for its Middle Eastern customers.
The Lagonda will, therefore, be an unbelievably rare commodity.