After three months of complete renovation and an investment of $85 million, the emblematic Novotel New York Times Square hotel has been turned into a design-focused and stylish hotel for contemporary travellers.

More metamorphosis than mere makeover, this property is the first hotel in Times Square to undergo a large-scale redesign.

Its striking room upgrades, the new restaurant, Supernova, and the exclusive outdoor Terrace offer unparalleled views of Times Square.

The hotel aims to emerge as a go-to destination for both travellers and locals who long to be where the action is, thanks to its electric atmosphere.

Led by the design firm Stonehill & Taylor, the complete renovation of Accor’s Novotel brand’s North American flagship creates an inviting ambiance in the heart of the city.

Grégoire Champetier, global chief marketing & distribution officer, Accor said: “The metamorphosis of this property demonstrates Novotel’s ability to constantly reinvent itself.

“Through its powerful worldwide network of 400 hotels, located in strategic locations, Novotel remains one step ahead in its concepts, in order to anticipate and fit business and leisure new consumer trends.

“This French pioneer brand was born and raised with an audacious and innovative mindset.

“Nowadays, Novotel – and this iconic property in particular - keeps this spirit alive and continues to promote innovation as a way of life.”