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New marketing chief for FRHI Hotels & Resorts

New marketing chief for FRHI Hotels & Resorts

FRHI Hotels & Resorts, the parent company of Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, has announced the appointment of Andrew Farrow as director marketing, Europe.

Based in FRHI’s regional office in Zurich, Andrew Farrow will be responsible for the execution of marketing communications campaigns as well as leveraging external communication efforts across all of FRHI’s leading hotel brands.

Juerg Siegenthaler, vice president sales and marketing, FRHI Europe said: “I am very pleased to be welcoming Andrew to the FRHI team.

“His sound experience will help us to take marketing for Europe to the next level. He will work closely with the hotels, supporting each one to define strategies and tactics, to focus to ensure commercial success and to reach budgets.”

Farrow, who is British, brings over ten years of hotel experience in the marketing field to his new role.

Andrew previously held various marketing positions where he was responsible for directing tactical campaigns, creating new partnerships, conceptualising new products and programmes and rolling out incentive programmes.

Farrow has a commendation in MSc Management from Loughborough University and holds a BA Classical Studies degree from the University of London.