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New leadership for Caribbean Hotel & Tourism Association

New leadership for Caribbean Hotel & Tourism Association Jeff Vasser will take over his new role in November

The Caribbean Hotel & Tourism Association has named hospitality industry leader Jeff Vasser to the position of director general.

He assumes his new post on November 18th.

Vasser joins the CHTA after serving since 2002 as the president of the Atlantic City Convention & Visitors Authority.

While there he oversaw the day-to-day operation of the authority’s management/administration, convention sales, marketing, media relations, and tourism divisions, as well as its approximately 60 employees, the 14,000-seat Boardwalk Hall and the 500,000-square-foot Atlantic City Convention Center. 

In his new position, Vasser will be responsible for helping to manage and grow CHTA’s role as the voice of the Caribbean hospitality industry for the development of the region in the highly competitive environment of international tourism.


He replaces Alec Sanguinetti who retired at the end of January after 19 years with the organisation, nine of which were as director general.

CHTA president Richard Doumeng Vasser was chosen after a comprehensive search that saw interest from more than 100 well-qualified candidates.

“We have only had two leaders in our 51-year history, so obviously the selection process was very important,” said Doumeng.

“Jeff brings a wealth of experience, energy, enthusiasm and optimism to our association and we are all delighted that he is joining us.

“We are eager to get to work on the future of this organization as it plays such a vital role in the region.”

During his tenure in Atlantic City, Vasser helped oversee consistent conventions sales production growth and implement several initiatives that impacted the development of the city as a tourism destination.