VisitEngland’s Bank Holiday Trip Tracker Survey today reveals that 4.8 million Brits, or nine per cent of the adult population, are planning an overnight holiday trip in the UK this August Bank Holiday weekend.
This includes some 4.5 million planning a holiday in England.
This is likely to generate some £1.2 billion for the UK economy, £1.1 billion of which will be spent in England.
Some 15 per cent of British adults ‘definitely’ plan to take an overnight trip over the August bank holiday weekend, and 16 per cent are undecided.
A further 8.2 million Brits are still undecided about whether to take an overnight trip over the Bank Holiday Weekend (to any destination).
Fewer Brits are undecided due to financial reasons this year (with 26 per cent compared to 29 per cent in 2014); 21 per cent are either not sure where they want to go or waiting to see if there are any last minute deals or special offers to take advantage of.
VisitEngland chief executive James Beresford, said: “With 4.5 million Brits planning a holiday trip in England this bank holiday weekend, it signifies a real statement of confidence in the breadth of product on offer across the country; from world class indoor and outdoor attractions, a host of events and festivals or coastal and rural destinations to explore; there is still time to plan a last minute short break or day trip in England, whatever the weather.”