M Social to expand into Auckland, New Zealand, in early 2018
Singapore-based M Social has now successfully been transplanted abroad.
A second M Social opened its doors in Auckland earlier and has started making waves in New Zealand’s hotel sector.
With the Singapore brand successfully establishing itself as a hotel of choice in Auckland, there are now plans to open more M Social hotels in other markets such as Seoul, South Korea, and in Silicon Valley in California.
The Singapore hotel started out as a brainchild of property-hotel veteran Kwek Leng Beng as a hip, fashionable brand of his company, Millennium & Copthorne Hotels.
M&C is the London listed subsidiary of property group City Developments.
The first M Social opened in May 2016 in Rodyk Road in the upscale Robertson Quay precinct.
Designed by famous French designer Phillipe Starck, the technology-driven 293-room hotel generated a lot of excitement from the start, injecting new life to the popular dining district fronting the Singapore River.
“I wanted a standout lifestyle concept that embraces technology and allows people to socialise and interact with one another.
“I conceptualised M Social as a trendsetter place that offers travellers a place to rest and play,” said Kwek, who is chairman of Millennium & Copthorne Hotels and executive chairman of Millennium & Copthorne Hotels-parent company, Hong Leong Group Singapore.
Similarly, the 190-room M Social Auckland is located near the waterfront and commands breath-taking views of Auckland Harbour.
The hotel is centred around the design experience and offers contemporary form and function in a casual setting, featuring spaces that are designed to be accessible and flexible to guests’ needs.
Each floor of the hotel has its own theme based around elements of local culture, such as fauna, marine life and literature.
Technology is a focus point of the hotel, with self-check-in kiosks in addition to a traditional reception desk, smart TVs in every guest room and a media wall that displays local information such as transportation timetables, weather forecasts and details of activities.
M Social Auckland will mark its official opening in the first quarter of 2018.