Low-cost carrier Scoot arrives on Skyscanner direct booking platform
Scoot has become the first low-cost carrier to be featured on Skyscanner’s direct booking platform.
The new integration also means that Scoot becomes the first airline in the Asia-Pacific region to be able to sell tickets directly within Skyscanner’s platform.
The first phase of roll out, initially to Australia, Singapore, India, and UK markets, will enable Skyscanner users to search and book Scoot air fares directly within Skyscanner desktop and app, with added extras such as baggage and choice of seating to be added in the near future.
Skyscanner’s direct booking platform gives airlines and travel providers a powerful booking channel enabling travellers to research, choose and immediately book itineraries within Skyscanner without having to re-direct to supplier sites.
Because Skyscanner facilitates the booking, the service offers carriers a seamless and instant way to capitalise on Skyscanner’s traffic with heightened conversion rates and the opportunity to easily up-sell their ancillary products.
Filip Filipov, director of product at Skyscanner, commented: “We are delighted to have partnered with Scoot to offer travellers the opportunity to search and book their fares seamlessly within our platform.
“At Skyscanner we believe direct booking is the evolution of metasearch ensuring that travellers continue to have their booking facilitated directly within the site, with a seamless transaction from start to finish.”
He added: “We believe our powerful direct booking capability is good for customers who can complete their booking with as little friction as possible, and good for airlines, giving our partners like Scoot the ability to showcase their ancillary product options directly to the booking customer with a fully Scoot-branded checkout flow.
“With our platform’s compatibility with any NDC-ready provider, and the ability to support several other integration types, we intend to remain ahead of the curve in offering our partners industry-leading distribution options.”
The latest direct booking partnership comes thanks to Skyscanner’s recent integration of the Navitaire reservation system into their platform, meaning that the leading travel search engine is now in a position to handle integrations for any carrier using the system.
“Scoot believes strongly in the global appeal of our product proposition, which combines great value air fares with an extensive range of innovative inflight amenities and ancillary products.
“Scoot’s network presently spans 23 cities across Asia Pacific.
“Now that we are preparing to spread our wings further with our first truly long-haul route from Singapore to Athens from June 2017, it is more important than ever before that we continue to broaden our customer reach worldwide.
“Coming onto Skyscanner’s direct booking platform will stand us in good stead in this regard,” said Leslie Thng, chief commercial officer, Scoot.