London prepares for highlight of annual sports tourism calendar, Wimbledon
Thousands of international visitors are expected to flock to London this week as the annual Wimbledon tennis tournament gets underway in SW19.
Many of those visiting the capital will employ the latest in mobile technology – London.Mobi – in order to get the most from their break.
Among the early highlights at the sporting showpiece will be Andy Murray, who is due to take on Daniel Gimeno Traver on Centre Court this afternoon.
Fresh from his victory at the Aegon Championships at Queen’s last week, Murray will face huge pressure to reach the final this year.
Rafa Nadal begins the defence of his 2010 title at 13:00 today.
Many eyes are also on the women’s tournament this year, with competition expected to be first.
Returning to this, the 125th annual Wimbledon tennis tournament, are the Williams sisters who have both been out with lengthy injury lay-offs, who will be expected to go far.
Also in the running is a former champion showing signs of being a real threat in Maria Sharapova, a newly-crowned French Open champion in Li Na, and in-form names in the frame like Marion Bartoli, Petra Kvitova.
The world number one, Caroline Wozniacki, can also be expected to perform well. An exciting two weeks lies ahead.
Also in Europe today, City.Mobi is celebrating the success of its new guide to London.
City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.
However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.
London.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.
Most entries are also linked to websites where users can quickly access more detailed information if needed.
Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.
City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.