Visit Orlando has hired Lee Travel Consulting in the UK & Ireland.

LTC will be responsible for the representation of Visit Orlando to the travel industry throughout the UK, the largest overseas market for the destination.

“LTC focuses on the long-haul sector within the travel industry, delivering outstanding service that results in exceptional customer experiences,” said Elaine Blazys, vice president of travel industry sales for Visit Orlando. 

“Managing director Chris Lee, along with his team of travel trade professionals, will be an extension of the Orlando-based team to specifically provide the UK travel industry with an even more personalised service and education.”

LTC’s duties will include implementing sales strategies and activities, supporting the trade with training, presentations and tools and ensuring the trade is kept up to date on the destination’s performance.

These actions will complement Visit Orlando’s efforts to drive UK visitors to Orlando through consumer marketing, public relations and social media campaigns.

Lee commented: “We are delighted to be representing Visit Orlando in the UK & Ireland.

“All our staff have worked in the travel trade for many years with backgrounds in tourist board, tour operator, airline and hotel sectors. 

“We are passionate about travel and intend to bring this passion to promoting Orlando.”

Visit Orlando is the official tourism association for the most visited destination in the United States, with representation in more than a dozen countries around the world.