To commemorate the first anniversary of the partnership between Korean Air and Delta Air Lines, both airlines have unveiled a joint advertisement campaign, Greater One, that runs until July.
The new advert introduces various customer benefits offered by the two major airlines representing Korea and the United States respectively.
The campaign consists of two short videos, one about the airlines’ routes and one about the comprehensive benefits of both companies.
The video about the airlines’ network introduces the newly launched Boston and Minneapolis routes.
In the comprehensive version, more flight options, convenient airport transfer, and improved air mileage accrual are covered.
Since the joint venture agreement, Korean Air and Delta have expanded their network and provided various scheduled options for customers, connecting more than 290 cities in the Americas and over 80 cities in Asia.
The co-produced campaign will be shown on digital media and outdoor billboards at major locations in Seoul, to increase customer awareness of the joint venture and its benefits.
Since the joint venture partnership officially began on May 1st last year, the airlines are expanding codeshare flying and enhancing connectivity between the US and Asia: giving customers more choice for seamless travel.
Both airlines also have improved their loyalty programs’ reciprocal benefits, including the ability to earn more miles on both programs and redeem them on the expanded network.