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Hard Rock unveils plans for second Reverb-branded property

Reverb by Hard Rock has unveiled plans for its second select service property, Reverb by Hard Rock Sonoma Wine Country.

The hotel is slated to open in summer of 2020.

It will join the inaugural Reverb by Hard Rock Atlanta, which is scheduled to open earlier next year.

“Reverb by Hard Rock is lighting up the select service scene for 2020,” said Todd Hricko, senior vice president, global hotel business development for Hard Rock Hotels.

“The city of Cotati is the perfect location for our second Reverb, as it is known as a ‘music town’ and features several music festivals throughout the year, along with its small-town charm.”


Located in northern California in the heart of the renowned Sonoma County winemaking region, the 150-room hotel will feature indoor and outdoor areas that allow guests to relax while they experience the local music scene.

As part of its signature motto to be a music lovers’ sanctuary, every aspect of Reverb by Hard Rock Sonoma Wine Country will be designed for the fan, along with showcasing the city’s eclectic musical background and first-class wine offerings.

There will be an enclosed garden area, perfect for meeting up with friends or hosting special events, with tables and chairs to enjoy a morning cup of coffee or an afternoon glass of Sonoma County wine, along with a small soaking pool.

“The Molinaro Family is thrilled to be partnering with Hard Rock Hotels in the creation of the game changing REVERB by Hard Rock here in Cotati,” said Ken Molinaro, managing member of Cotati Hotel.

“As a local family, we are dedicated to doing business locally and very focused on creating an environmentally-friendly hotel. We are thrilled Hard Rock shares in our vision.”

The historic city of Cotati is located near dozens of the finest vineyards and wineries in the world, and Reverb by Hard Rock will be the first hotel in the city.

The new property will provide an economic boost to the local economy creating 50-60 new jobs, as well as support local businesses.

Cotati is also home to Sonoma State University and the Green Music Centre, a world-class musical venue.