The JW Marriott brand officially celebrated its newly opened landmark luxury hotel today in the Middle East – the JW Marriott Marquis Dubai. 

The 72-story property is the first JW Marriott Marquis outside of North America and the 59th addition to the brand’s global luxury portfolio. 

A host of international VIPs, including Marriott International president Arne Sorenson are in Dubai this week for the official unveiling.

Soaring at 355 meters, the JW Marriott Marquis Dubai is just 26 metres shorter than New York City’s famed Empire State Building.

In Dubai, known throughout the world for its awe-inspiring architecture, the hotel’s towers have already become an icon on the city’s skyline

“Dubai is an important destination for Marriott International as one of the world’s most exciting cities offering world-class facilities and infrastructure, central location in the region and future growth potential,” said Sorenson.

“Our expanding collection of world-class JW Marriott hotels offers accomplished travellers a one-of-a-kind luxury experience.

“The investment in this unique and visually stunning hotel is testament to the continued opportunities that lie ahead for the brand and company.”

Staff at the new JW Marriott Marquis

In addition to serving luxury business travellers, the hotel, which is owned by Emirates Group, targets the lucrative and increasingly important MICE (meetings, incentives, conferences and exhibitions) market by filling a long-identified gap in the region. 

Groups, meetings and conventions of up to 1,000 people can now meet, stay and dine under one roof. 

The hotel is the first in Dubai that is able to accommodate large groups and will play a key role in attracting major conventions and events to the destination. 

Along with cutting-edge business facilities, the JW Marriott Marquis Dubai features more than 7,500 square meters of indoor and outdoor event space, including two ballrooms, and a large selection of world-class dining and entertainment options.

“The opening of this landmark hotel in Dubai is the culmination of many years of hard work and dedication to delivering the very best product, facilities and service in this international gateway city,” said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts.

“As our global portfolio continues to grow, we remain dedicated to offering our guests unforgettable travel experiences with intuitive service, thoughtful amenities and refined design, celebrating the authentic flavour of each destination.”