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Johannesburg rolls out spring campaign

The Johannesburg Tourism Company (JTC) is planning to unveil its annual spring campaign today. 

Entitled “Live it Up in Joburg This Spring!” the campaign forms part of JTC’s marketing strategy to entrench Joburg as a global, year-round business and leisure destination, brimming with special events, attractions, tastes, sights and sounds to encourage visitors to stay longer, spend more and enjoy exploring further afield. 

From Arts Alive, the Joburg Shopping Festival and SA Fashion Week in September – to Africa Fashion Week and the Sansui Summer Cup in November, Joburg has a calendar jam-packed with special consumer and lifestyle events, festivals and celebrations.

JTC has once again partnered with a host of event organisers, hotels and tour operators to promote these signature Joburg spring events – enhancing them with special packages and offers.  Aside from the live events feed and gig guide on its website, a brand new channel in the marketing process is JTC’s newly launched booking portal.

JTC also be will be deploying the Jozi Pass during September, a Mobicode Mobile ticketing and voucher platform.  The system allows for partner offers to be promoted on the JTC website . The Jozi Pass mobicode system aims to help build awareness of the good value that Johannesburg can offer, as well as increasing visits and therefore spend.

To find out more about what’s on in the urban chic city of Johannesburg, visit Johannesburg.City.Mobi