As Johannesburg’s Sandton Convention Centre prepares to play host to Meetings Africa, World.Mobi Limited, a leading UK based mobile web development company, has revealed that its mobile travel guide for Johannesburg has proven to be a big hit with travellers.

Travel industry professionals attending South Africa’s leading travel and tourism exhibition, taking place from February 28th to March 1st, can access highlights of the vibrant city of Johannesburg on their mobile devices, via a simple, state of the art travel guide which is free of charge, quick to download and easy to use.

Joburg.City.Mobi is a unique directory that aims to showcase Johannesburg as the chic, energetic and buzzy city that it has become with extensive information ranging from accommodations, restaurants, shopping, nightlife, and transport.

In addition there is emergency information to hand and innovative features including a currency converter and translating tool, while web links and contact details are provided for all the featured services.

“Joburg.City.Mobi is the most popular South African focused mobile travel guides in the City.Mobi collection, showcasing some of the impressive developments within this stylish urban destination, which moved into the spotlight following the immensely successful FIFA World Cup in 2010,” explained Kelly Footit, head of development at World Group.

“There is an enormous market for mobile web use as mobile searches have quadrupled in the last year alone, according to Google. For many items one in seven searches are now mobile.

“Now it is more important than ever to make information accessible to people on their mobile devices, which is why we have launched this unique collection of mobile city guides, including Joburg.City.Mobi,” Footit added. 

Designed specifically for the needs of travellers on the go, the guides load efficiently and reduce download costs for the user.
Meetings Africa is South African Tourism’s marketing platform which showcases the range of services and products in Southern Africa’s MICE (Meetings, Incentives, Conference, and Exhibitions) industry to both local and international buyers.

Meetings Africa targets everyone who travels for business or who books business travel as well as organisers of events, conferences, meetings, team incentive trips or teambuilding activities.