Thomas Cook has launched a new sustainability strategy at the ITB conference in Berlin.
This renewed approach aligns more closely to the company’s decision made two years ago to put the customer back at the heart of the business.
The new three-year strategy aims to ‘make a difference with every holiday’, working at every step of the holiday journey to limit environmental impacts and maximise the social and economic benefits travel can bring.
The launch follows a year-long review of all the sustainability activity across the group.
The result is a stronger and simplified approach which clearly affirms Thomas Cook’s commitment to take positive action on sustainability.
The strategy links all the Group’s sustainability activities to the three stages of a customer’s engagement with Thomas Cook; At Home, The Journey, and On Holiday.
- At Home: creating positive change within the communities in which staff and customers live and work.
- The Journey: striving to reduce the impact on the environment and running operations in the most responsible way possible.
- On Holiday: delivering world-class quality products and services in a sustainable way by collaborating with customers, partners and suppliers.
The strategy has already begun to make a difference and the 2017 Sustainability Report, published today, details progress across the group.
Commenting on the launch, Peter Fankhauser, group chief executive, Thomas Cook, said: “I am determined that Thomas Cook be a positive force to help build a more sustainable tourism, working in partnership with our destinations, our suppliers, our customers, and the wider industry.
“Our new strategy re-establishes Thomas Cook ‘s voice in sustainability and clearly demonstrates our intent.
“I’m proud of the progress we’ve made in the last year, but we have big ambitions and I’m clear that we need to push much further ahead.
“We know that the holidays we sell can have a positive impact on communities and the environment.
“I believe bold action on this agenda will help us deliver a more profitable and sustainable business over the longer term, to the benefit of our people, our communities, our customers – and our investors.”