IHG (InterContinental Hotels Group) announces the opening of the new Holiday Inn Express Atlanta Downtown.

The 11-story, 130-room hotel at 111 Cone Street Northwest, which had previously been the Centennial Inn Atlanta Hotel, underwent a $7 million conversion that included enhancements throughout the hotel.

The Holiday Inn Express & Suites Atlanta Downtown is just a short drive from the Hartsfield-Jackson International airport and within walking distance to several major corporations and universities, including Coca-Cola, Georgia-Pacific, SunTrust, Turner Broadcasting, Southern Company, Georgia Institute of Technology and Georgia State University. It is also near many downtown attractions such as Georgia Aquarium, World of Coca-Cola, Underground Atlanta and the Georgia Dome. Other attractions just a short drive away are the Martin Luther King, Jr. Museum and Zoo Atlanta.

The new hotel includes features in keeping with the $1 billion Holiday Inn relaunch, the largest project of its kind in the history of the hospitality industry. First announced in 2007, the relaunch program creates a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, guestroom and guest bath comfort, and a redesigned logo and signage.

“Holiday Inn Express hotels are designed to be the smart choice for value-conscious business and leisure travelers,” said Gina LaBarre, vice president, Brand Management, The Americas, IHG.  “With more than 2,000 properties worldwide and hundreds more in the pipeline, the Holiday Inn Express portfolio continues to provide our guests with an enhanced-stay experience at a great value.  We welcome this new hotel into the Holiday Inn family.”

“We’re excited to be joining the Holiday Inn family and to be able to provide visitors to the area with outstanding service and a great value,” said Divya Parvatiyar, general manager, Holiday Inn Express Atlanta Downtown. “Holiday Inn Express is a fresh brand and the updates we’ve completed to the lobby, breakfast area, guestrooms and exterior of the building provide a relaxing and convenient lodging experience.”

Guests will experience a comfortable and smart environment with innovative, preferred-guest upgrades to ensure a productive stay while traveling for business or leisure. The hotel’s complimentary Express Start® breakfast bar will feature a full range of breakfast items including a rotation of egg and meat selections, biscuits, yogurt, fruit and the brand’s proprietary cinnamon roll and Smart Roast® coffee. 

The SimplySmart™ shower incorporates a proprietary Stay Smart™ Kohler showerhead, signature shower curtain with curved rod, upgraded 100 percent cotton terry towels and a custom line of cinnamon-scented bath products.  Guests will enjoy the SimplySmart™ bedding collection where they will find new crisp fresh bedding, which features an attractive decorative throw, a medium-weight duvet blanket and soft 200 thread-count sheets.

Guest rooms have been completely refreshed and offer new furniture, including comfortable queen or king-sized beds, a sitting area with a lounge chair and an in-room coffee machine featuring complimentary Smart Roast® 100% Arabica coffee.  All rooms include granite countertops and an urban design scheme with a mix of green and java-colored furnishings. Business travelers will find large desks with ergonomic chairs, free local and toll-free phone service with private voicemail and complimentary USA TODAY® newspapers.

Guests will enjoy free high-speed wireless Internet connections in guest rooms and the lobby as well as in the hotel’s 24-hour business center. The hotel also features a fitness center and flexible meeting space able to accommodate meetings of up to 200 people.

The Holiday Inn Express Atlanta Downtown is owned by Jay and Nat Patel and managed by Luckie J. Management LLC under a license agreement with a company in the InterContinental Hotels Group.