Hilton Worldwide announced Hilton HHonors, the guest-loyalty program for the company’s 10 distinct hotel brands, as the official hotel sponsor of the Chinese Olympic Committee through 2019. The partnership marks the first time a multinational hotel company has supported the organization and provides Hilton Worldwide distinction as one of only two multinational sponsors for Team China.
“We are honored to have Hilton Worldwide’s loyalty program as our official hotel sponsor of the Chinese Olympic Committee,” said Mr. Yang Shuan, Vice President, Chinese Olympic Committee. “The level of competitive sports in China has reached a new height, and having a partner like Hilton Worldwide will help foster athlete development and further promote the Olympic Movement.”
Hilton Worldwide’s involvement with the Chinese Olympic Committee will not only include resources, but also its renowned hospitality. The company will welcome athletes, fans and Chinese Olympic Committee members at each of its hotels throughout China, all of which will have the chance to support the partnership in unique and engaging ways. Specifically, Hilton HHonors will provide financial support, Hilton HHonors points, renovations at athlete training sites, hospitality services for athletes and their families at the China House during each of the Olympic Games, and discounted hotel accommodations for athletes and their families. Additionally, Chinese Olympic Committee members and Olympic athletes will be given Hilton HHonors Gold Elite membership.
“We are honored to partner with the Chinese Olympic Committee and become the first multinational hotel company to sponsor Team China,” said Christopher J. Nassetta, president and chief executive officer, Hilton Worldwide. “Our eight year sponsorship of the Chinese Olympic Committee underscores our commitment to the people of China, and the Olympic Movement, and gives our guests an opportunity to enjoy the Games wherever they are in the world.”
The Chinese Olympic Committee and Hilton Worldwide officially announced its partnership with a Signing Ceremony attended by Chinese Olympic Committee members, Team China Olympic athletes, Hilton Worldwide senior executives, and other distinguished guests.
Hosted at the iconic Waldorf Astoria Shanghai on the Bund, Olympic Gold Medalists Yang Yang and Tao Luna were joined by athletes from the Trampoline Gymnastics and Fencing teams to answer questions. Further promoting the Olympic spirit, while commencing “target practice” inside the hotel’s Shanghai Club Ballroom, an archer’s shot landed a bulls-eye and ignited a series of paper fireworks. This not only created excitement amongst the crowd, but officially ushered in the partnership with a bang.
“Hilton Worldwide is proud to support the Chinese Olympic Committee and its athletes as they aspire to compete and achieve personal success on the world stage,” said Paul Brown, president, brands and commercial services, Hilton Worldwide. “For our guests and team members, this partnership is a source of pride and an exciting opportunity to keep them inspired, connected and close to the Olympic Spirit and Olympic Games.”
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