Hertz UAE has launched a new website, enabling customers to book and pay for rent-a-car reservations online. 

The website, the first of its kind for Hertz in the Middle East and Africa region, allows Hertz consumers to use a credit card to rent a vehicle in any Hertz country in the world. 

All transactions take place on a global, secure platform thus eliminating concerns customers may have regarding security and currency exchange. 

The website comes as more UAE residents head online to shop.  A recent survey by Mastercard found that 42 per cent of UAE residents use the internet for shopping compared to 29% from a previous survey conducted in 2009.

Furthermore, 69 per cent of residents said that they would make a purchase online during the next six months.

Nigel Johnson, managing director of Hertz UAE, argued the website opens up new ways for consumers to travel easily and efficiently: “The website is extremely user-friendly. 

“Customers can modify existing reservations, check-in online and view images of the vehicle they will rent. 

“The website represents Hertz UAE’s commitment to making the travel process as seamless as possible.”

Customers not wishing to book reservations online still have the option of using the Hertz call centre or a travel agent to book reservations. 

Hertz plans to launch similar websites across the Middle East and Africa region in the coming months.

Gina Costa, commercial director, Middle East and Africa said: “As the desire to book online increases in the region, we will create online solutions to satisfy the demand and to better serve our customers.”