Long haul holiday specialist Hayes & Jarvis has unveiled its refreshed logo and new focus on customers’ individuality. The rebrand incorporates everything from the type of holidays on offer, to the look and feel of the brand.

As part of this new development, Hayes & Jarvis will be making it easier and more intuitive to book multi-centre and tailor-made holidays in a bit to better serve existing customers while tapping into new markets.

According to the company, the changes will mean customers will be much less restricted when it comes to booking a holiday suited to their own whims and needs, ensuring a truly customisable, individual experience.

Hayes & Jarvis is also planning a range a raft of advertising activity using a new range of communications channels.

In the following weeks the general public will be able to hear Hayes & Jarvis adverts on Classic FM, see them on DLR panels, tube car panels and LCD screens on the underground and on the Reuters Screen at Canary Wharf, and for the first time ever, interact with the brand on its new Facebook page.

Hayes & Jarvis’ focus on individuality is reflected in the wide range of destinations on offer, with a firm focus on key favourites such as the Caribbean, Mexico, the Indian Ocean, Far East and Dubai.