Turkey is gearing up for its first Four Points by Sheraton property, following a franchise agreement between Starwood Hotels & Resorts Worldwide and Ever Group for the new-build Four Points by Sheraton Istanbul Dudullu.
With an opening scheduled for the end of 2014, the property is to be the inaugural Starwood hotel to open on the Asian side of Istanbul.

Part of a multi-use complex and adjacent to a large wholesale store, the 182-room property will have an all-day dining restaurant, bar and fitness centre. Event facilities will include four meeting rooms and three small boardrooms. The hotel will also feature all of the brand’s defining elements including the Four Comfort Bed and free bottled water in all rooms and suites, complimentary Wi-Fi in all public areas, an energising breakfast and local beers with Best Brews, helping guests start and end the day right.

“We are very happy, once again, to be working with Starwood on a second Four Points by Sheraton hotel in Istanbul and Turkey, said Selen Ersü, Ever Group Chairman and CEO. “Four Points by Sheraton Istanbul Dudullu will provide us with a great opportunity to strengthen our presence in a prime location in Istanbul. Dudullu is the industrial heart of the Istanbul Asia Region and covers three million square metres of industrial area, offering great potential for business development.”

The interior design of the hotel has been awarded to Kreatif Mimarlik, a renowned Turkish consultancy with extensive hotel design experience including Sheraton Atakoy in Istanbul, as well as upcoming Sheraton hotels in Samsun and Istanbul’s Atasehir district.

“Responding to the demand for affordable yet innovative lodging options is core to our development strategy,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Four Points by Sheraton has one of the strongest pipelines in Starwood’s global portfolio and offers a compelling blend of comfort, style and affordability, making it increasingly attractive for owners and developers,” he said.

Located in IMES, Turkey’s largest industrial area in Dudullu, Four Points by Sheraton Istanbul Dudullu will be a 20 minute drive from Sabiha Gokcen Airport with direct access to the Trans-European Motorway (TEM) and the Bosporus Bridge.

There are currently 10 Starwood hotels representing five brands, in operation across Turkey, of which four are located in Istanbul: Sheraton Istanbul Maslak Hotel, Sheraton Istanbul Atakoy Hotel, W Istanbul, and Le Méridien Istanbul Etiler. In the first quarter of 2015, Starwood will debut the St. Regis brand in Turkey with The St. Regis Istanbul. In 2015, the company will also open Sheraton Istanbul Atasehir on the Asian side of the city, as well as enter the emerging coastal city of Samsun with Sheraton Samsun Hotel. Starwood will grow the Four Points by Sheraton brand in Turkey in 2015 with the new Four Points by Sheraton Istanbul Batisehir Hotel, another franchise project with Ever Group.