FlyArystan, a subsidiary of Kazakh flag-carrier Air Astana, takes to the skies today for the first time.
The low-cost carrier operated its first revenue flights from Almaty International Airport.
The airline starts with six domestic routes, with journey times from one to three hours to Taraz; Shymkent; Pavlodar; Uralsk; Nur-Sultan (Astana) and Karaganda.
From announcement to revenue realisation within six months, a 160-strong workforce supporting the business has been established in Almaty, Air Astana’s headquarters.
This includes 25 pilots and 45 flight attendants, with many seconded from Air Astana.
The rest are new recruits who, in addition to undertaking call centre reservations work, are being trained to assist in ambassador roles at check in as part of the FlyArystan ground services team across the seven initial cities served.
Air Astana has supplied an initial two Airbus A320 aircraft from its fleet under its Air Operator’s Certificate, painted up in the striking FlyArystan red and white livery.
A further two A320s will follow in the last quarter of the year, by which time FlyArystan should be operating at least 12 routes and will be looking at obtaining an AOC in its own right.
The aircraft have been newly retrofitted with 180 brand new blue leather Recaro slimline seats, featuring red head-rests, the same colours as the cabin crew uniforms, designed by a local fashion house, working closely with Air Astana’s inflight team.
Seat pitch is 29 inches, but with the feel of 31 inches, owing to the curve of the seat and high positioning of the seatback pockets.
The onboard offering is the FlyArystan café, with prices complementing its low air fares.
“With this exciting new airline, we are courting a new generation of travellers.
“People who typically get around our large country using the train or bus, or those who don’t travel at all.
“We are pitching FlyArystan at the visiting friends and relatives market, primarily.
“In turn this will stimulate the leisure market as a second strand, together with an element of business travel.
“A number of destinations handed over to us by Air Astana will suit a different, more price-conscious demographic.
“Accordingly, we aim to introduce some purchase options giving flexibility for business flyers, including offering refunds or the ability to change tickets, albeit at higher tariffs,” said Tim Jordan, head of FlyArystan.