Hosted international buyers at the Gulf Incentive, Business Travel and Meetings (GIBTM) Exhibition in Abu Dhabi have been given an orientation of Ferrari World’s exciting corporate capabilities.

The 175 hosted buyers from around the world were taken on a tour of the park’s inspiring meetings and event space alongside its iconic attractions, and were given a presentation on the creative activation tactics they could use to create memorable events.

“When any MICE professional steps foot in Ferrari World Abu Dhabi, the opportunities to be innovative become immediately obvious.

“This was a great way for us to show decision makers from around the world the space, attractions and opportunities they have to play with to create an unforgettable event,” said Raquel Lopez, director of marketing and sales, Ferrari World Abu Dhabi.

“Our visitors toured some of Abu Dhabi’s biggest MICE and touristic attractions today so it was a great way to bring their Abu Dhabi day out to a close.

“Ferrari World Abu Dhabi is the perfect location to combine work and leisure in an inspirational setting and our visitors definitely got a first-hand feel of ways in which they can give their events a winning edge,” Lopez concluded.