Eurowings has launched flights to the United States with Boston, MA as its first North American destination.

The move comes as the carrier seeks to develop and expand its long-haul network.

This new flight will give Boston-area residents the opportunity to fly direct to Cologne and beyond. 
Cologne, Germany’s fourth largest city, is at the centre of North-Rhine Westphalia, the country’s most populous state.

With a rich 2,000 year history, Cologne is a cultural hub for the arts and is known for its famous Cathedral and sweeping views of the Rhine river.

Today’s customers, whether traveling on short- or long-haul flights, are mainly looking for cheap airfare and reliable, direct flight connections.

A representative survey conducted by the Wahlen Research Group showed that these two criteria are currently considered the most important when choosing a flight.

As a result, Eurowings, which is part of the Lufthansa Group, is expanding its offer of low-cost direct flights not only in European travel, but also on long-haul routes.

“By offering low-cost direct flights, we are following a strong trend, one which is also quickly being confirmed by our customers on long-haul routes,” said Oliver Wagner, chief executive, Eurowings.

“The new long-haul flights to popular holiday destinations, such as Thailand or Cuba, are more than 90 percent booked.”

Six months after the initial launch with two Airbus A330 long-haul aircraft, the Eurowings intercontinental fleet has increased in size to four long-haul Airbus aircraft.