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easyJet to outsource onboard retail to dnata

easyJet to outsource onboard retail to dnata

dnata has been appointed to manage inflight retail services at easyJet across the airline’s network.

The contract marks a significant milestone for dnata’s growing catering and retail business.

The partnership will see dnata deliver a tailor-made on-board retail programme and innovative solutions for the airline, supporting it to further enhance its retail range onboard and customer satisfaction.

The agreement will see dnata provide easyJet with a comprehensive suite of services covering retail strategy; product development and selection across food, beverage and duty-free; procurement; marketing; cabin crew engagement and financial management.

dnata will work closely with easyJet and leading technology providers to deliver a modern, technology-led programme, with customers front and centre.


dnata has also been appointed to provide end-to-end logistics and last-mile services to easyJet across the UK and Italy, covering 11 stations.

Robin Padgett, divisional senior vice president for catering and retail, dnata, said: “We’re immensely proud to become the inflight retail partner of choice for easyJet across its European network.

“We will work closely with the airline’s teams to bring a modern, digital-led retail experience to easyJet’s customers, putting products people love on-board and delivering value for passengers and the company.

“We know easyJet is a leader in its segment and we’re excited to lift the success of their retail programme even further, leveraging our experience and insights across inflight and on-ground retailing, gathered across our global markets.”

dnata launched its dedicated inflight retail hub in 2020.

Headquartered in the UK, the specialist retail unit provides airline customers with a comprehensive suite of ‘off-the-shelf’ services from product development, digitalised sales channels and technological solutions through to cabin crew engagement, product design and accounting.