DoubleTree by Hilton has opened the doors to its latest upscale London hotel, situated in the heart of Chelsea. Jurys Inn Chelsea has re-branded and will operate as DoubleTree by Hilton London - Chelsea under a franchise agreement with Hilton Worldwide.

The hotel will continue to be owned and operated by Jurys Inn and present general manager Anthony Barrett and his dedicated team will continue to run the hotel on a day-to-day basis.

John Brennan, CEO of Jurys Inn Hotel Group, said, “This new franchise venture will see our Chelsea hotel leverage its prime London location under the DoubleTree by Hilton brand, optimising future revenues and delivering exceptional service to our guests.”

The 172-room hotel, which has undergone a major refurbishment programme over the past six months, includes stylish new bedrooms and bathrooms complete with signature DoubleTree by Hilton amenities including the Sweet DreamsTM by DoubleTree sleep experience and CITRON Honey & Coriander by Crabtree & Evelyn® Bath Products.

The hotel will also offer room service and complimentary Wi-Fi for guests. The Grill restaurant will serve a redesigned menu in addition to the signature Wake Up DoubleTree BreakfastTM. In keeping with DoubleTree by Hilton tradition, each guest will begin their stay with a warm chocolate chip cookie welcome. The cookies are freshly baked daily in-house using the DoubleTree by Hilton secret recipe.

John Greenleaf, global head, DoubleTree by Hilton, said, “DoubleTree by Hilton prides itself on a unique service culture called CARE which stands for ‘Create A Rewarding Experience’ and is our pledge to focus our attention on the details that can make a big difference for every guest. It is immensely exciting to witness a hotel of this quality join our burgeoning Central London portfolio, which now includes nine hotels in the capital.”

Located just a two minute walk from Imperial Wharf over ground station, DoubleTree by Hilton London-Chelsea is only a short tube ride away from world famous London sights, including Buckingham Palace, the Houses of Parliament and the London Eye.

Simon Vincent, president, EMEA, Hilton Worldwide, said, “London consistently ranks in the top five global destinations for international travel, accounting for 16.8 million visits in 2013. The refurbishment to this already striking hotel will inspire DoubleTree by Hilton guests to experience the countless attractions of London.”