Sandie Dawe, the former chief executive of VisitBritain, has been appointed a strategic advisor to Four Communications, a leading integrated marketing communications agency based in London.

Dawe was the architect of Britain’s tourism strategy for the London Olympic & Paralympic Games and played a major role in the development of the Government’s GREAT campaign which successfully unites the international promotion of Britain under one banner for inward investment, education, trade and tourism. 

Her expertise includes culture and heritage, business and sport tourism.

She is now a Board Member of London & Partners, the Mayor of London’s international promotional body, a Trustee of the Heritage Lottery Fund and Chair of Kids in Museums, an independent charity dedicated to making museums open and welcoming to all families. 

Four Communications is an integrated communications agency with specialist practices focusing on sectors such as travel, property, sports, arts, travel, sponsorship, corporate and consumer communications, media buying, public affairs and digital design and development.

Debbie Hindle, managing director of Four bgb, Four Communications’ travel practice said:  “We are honoured to welcome Sandie Dawe as a strategic advisor for our business and our clients.

“Her experience of building a globally strategic tourism board will be extremely valuable to many of our international clients as will her cross-governmental work with branding, culture, heritage, sports and crisis communications.

“We are looking forward to bringing that deep strategic insight and approach to on our clients in the future.”