Z Hotels’ fourth London property, in Shoreditch, has opened its doors offering guests urban luxury in the heart of the city’s East End.

A designer conversion of a former office building in the heart of London’s Silicon roundabout, Z Shoreditch is located in The Bower – a new landmark quarter near Old Street which will also include offices, restaurants and retail units.

With 111 rooms, Z Shoreditch adheres to the Z Hotels ethos of providing the quintessential ‘Urbanite Stay’ experience; affordable luxury in a desirable location.

Those coming to the capital for business or leisure will be delighted by the room rates.

Just a stone’s throw away from the area’s plethora of bars, restaurants and hip hangouts, the property is perfectly placed for those guests looking to explore some of London’s most lively nightlife.

Culture vultures will also be pleased to know that Z Shoreditch is just moments away from historic houses, independent art galleries and design stores.

Arranged over four floors, each of the bedrooms will feature the latest 48” LED HD TV’s with a full selection of Sky Sports and Sky Movies available at no extra cost, power showers, bespoke hand-crafted beds, luxury bed linen and free Wi-Fi throughout the hotel.

Bev King, director of Z Hotels commented: “We are thrilled to be moving east and be increasing our London portfolio to four.

“Shoreditch is one of London’s coolest areas and we’re excited to continue to expand upon our successful Z concept.” 

Z Shoreditch is hotel group’s sixth property.

The brand has expanded rapidly since launching the new hotel concept in 2011 with its flagship hotel in Soho, London.

Since then, the portfolio has grown to include Z Victoria, Z Liverpool, Z Piccadilly, Z Glasgow.

More Information

The Z Hotels bedrooms have been refined and tweaked by a team of hotel and property experts, with over 50 years combined experience in the hospitality industry, before the finished product was unveiled.

The result is a compact, high-quality environment: a small but perfectly formed room with quartzite and glass finishes in the en-suite wetroom, leather headboards, luxury mattresses hand-made in the UK, and oak panelling on the walls.

Take a look at the official website for more information.