Cape Town Tourism is the City of Cape Town’s official regional tourism organization, responsible for destination marketing, visitor and industry services. Wanting to have an easily identifiable web domain moniker, Cape Town opted to register their tourism web site with .travel, and Cape Town Tourism has been quite successful.
Successful tourism doesn’t just boost economies – it builds pride, too. Cape Town Tourism believes in close encounters, people as the focus point of tourism, responsible living and immersion in the destinations and cultures – this is what gives tourism in Cape Town its unique energy and appeal.

Cape Town believes that tourism is built around involvement, participation, relationship, and partnership, and that it is about actively taking hands with local communities, listening to their needs and working side by side to ensure that the environment and indigenous cultures are preserved, while allowing responsible travelers to experience the holiday of a lifetime.

Cape Town Tourism prides itself in a culture of service excellence, and is committed to responsible and fair tourism and business practices. They work with and encourage the involvement of previously disadvantaged individuals, organizations, and companies in tourism in a number of ways. Cape Town Tourism supports the principles of Responsible Tourism and Fair Trade in Tourism South Africa, and is Proudly South African, passionate about Cape Town, and encourages members to adopt these principles in the operations of their businesses as well.