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Accor expands Thai portfolio

Accor has signed an agreement of Fico of Thailand to develop four more hotels in the country. The hotels are the Novotel Bangkok Fenix Ploenchit, Novotel Bangkok Fenix Silom, Mercure Samui Fenix and Hotel Muse - a member of the MGallery Collection.Michael Issenberg, Chairman and Chief Operating Officer for Accor Asia Pacific, said, “We are very pleased to have strengthened our partnership with Fico, whom also own Le Fenix Hotel in Bangkok, which Accor has managed since 2007. These new hotels fulfill the geographic needs of business and leisure travelers to Bangkok and beyond, with some of Thailand’s best known hotel brands.”

Three of the four hotels will be in the heart of Bangkok. Novotel Bangkok Fenix Ploenchit (380 rooms) is positioned directly next to Ploenchit sky train station, close to major shopping arenas, entertainment and nightlife. With its location and wide range of facilities, it is expected to attract both business and leisure travelers and will join the network in 2010.

Another Bangkok development is Novotel Bangkok Fenix Silom, (formerly known as Silom Plaza Hotel) which will undergo extensive renovations and is scheduled to join the network in 2010. The hotel is conveniently located in the business district and is within walking distance to Chao Phraya River while also providing easy access to the Expressway. It will feature 225 rooms, a restaurant, bar, lounge, swimming pool, fitness centre and business centre.

Hotel Muse (166 rooms) will become the second member of the MGallery Collection in Bangkok (joining Vie Hotel Bangkok which opened in late 2008). This design oriented hotel will be located in one of Bangkok’s most livable areas on Langsuan Road with its long strip of gastronomic dining and entertainment options. The hotel is scheduled for completion in 2011.

Hotel Muse and Novotel Bangkok Fenix Ploenchit are newly built hotels.


Mercure Samui Fenix, formerly known as Samui Park, is located on lively Lamai Beach. The hotel has 52 rooms and 8 villas, and features a meeting room, swimming pool, kid’s pools, restaurant and bar. It is expected to join the network in the third quarter of this year after renovations and a re-branding process.

“These 4 hotels take the total Accor hotel projects in Thailand to 11 hotels and resorts and demonstrate our confidence in the future of Thailand Tourism. The country remains well serviced by international long haul and regional airlines, has a large selection of quality destinations, an evolved tourism infrastructure and some picture perfect resort locations. Thailand like a strong brand is recognised as safe and affordable and a destination that travelers often return and they will soon enough” added Mr Issenberg.

Last month, Accor announced the development of seven projects in Bangkok, Samui, Phuket, and Krabi under the Novotel, Mercure, and ibis brands. These hotels are Novotel Bangkok Platinum, Novotel Phuket Kamala Bay, Mercure Samui Buri, all seasons Samui Chaweng, ibis Bangkok Nana, ibis Kata Phuket, and ibis Krabi. All are scheduled to open by 2011. These 11 projects add to the existing Thailand network of 39 hotels and resorts.