Breaking Travel News

Social media ‘unconference’ goes green

More than 200 bloggers, podcasters, consumer-generated media gurus and novices to the online media field have registered for BlogPhiladelphia, a free social media “unconference” taking place at the Radisson Plaza-Warwick Hotel Philadelphia on July 12-13. With the conference beginning this week, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and Philly blog announce three important updates: BlogPhiladelphia is “going green,” video documentaries of the conference will be available online at and attendees can now view the session schedules at

BlogPhiladelphia “Goes Green”:

The Philadelphia blogging community suggested BlogPhiladelphia “go green” and offered to work collaboratively to make it happen. A supporter of local green efforts (for more, visit, GPTMC supported the idea. 
There is even a “Green Blogosphere” session, in which attendees can learn how to lend more support to the green movement via blogs and other social media tools.

V-Logs Document BlogPhiladelphia on

As key organizers of BlogPhiladelphia planned their social media “unconference,” local digital media content creators were on hand to document the process. They’ll even document the conference itself. At the end of July the BlogPhiladelphia documentaries will be broadcast nationally as a Web series on, the national user-generated video site launched by Comcast-who is a conference sponsor-and will be available on Cox and Comcast video-on-demand in September.


Break-Out Sessions and Panels:

Although there will be a few panels featuring leading tech pioneers spanning a wide spectrum of technology platforms, BlogPhiladelphia will follow the “unconference” format established in other social media conferences with break-out sessions covering specific social media interests or challenges. An open grid on the schedule allows attendees to choose the sessions they either want to attend or where they would like to present case studies, social media projects or pilot programs. 
GPTMC is the first tourism office to host a social media “unconference” in a continuing effort to engage new audiences and make Philadelphia the most connected destination available to residents and visitors. GPTMC consistently provides visitors with a full toolbox of social media technology: free podcast tours (, a citizen journalist blog with social bookmarking links (, a Web-TV series (Cheap Dates), a social networking Web page (, interactive Google maps with text technology ( and other user-friendly tech tools such as RSS feeds and customizable itineraries on