Singapore Airlines (SIA) and Tourism Australia are launching a four week co-operative campaign, worth in excess of £650,000, with print, radio, outdoor and online advertising. The campaign challenges consumer perceptions of Australia.
Singapore Airlines Economy class return fares to Australia, from London Heathrow and Manchester, are highlighted in the adverts from just £599, including taxes.
SIA passengers can also take advantage of a fantastic Singapore Stopover package, from £18 a night staying in a 3 star hotel. The package includes free bus travel and entrance to Singapore’s top attractions as well as discounts on shopping and restaurants.
Singapore Airlines Sales and Marketing Manager UK and Ireland Mr Tony Lusk said: “This campaign reinforces the message that Singapore Airlines is Australia’s “most frequent visitor”. Over 2 million people flew to Australia with Singapore Airlines in 2005. From the UK we have 87 flights a week, via Singapore, to Sydney, Brisbane, Adelaide, Perth and Melbourne. This year we’re expecting record figures. The Commonwealth Games in Melbourne in March and the Ashes re-match starting in November in Brisbane will add to the list of reasons to visit Australia. Flying with Singapore Airlines and being served world gourmet cuisine by our gracious Singapore Airlines’ Girls, while relaxing with the 500 plus options on our in-flight entertainment system, is an unforgettable travel experience.”
Emma Bradley, marketing director, Tourism Australia Europe comments: “The UK consumer feels like they know Australia as it is a destination we have a longstanding affinity with. However, although this campaign includes instantly recognisable images the executions highlight that there is so much more to discover during a holiday to Australia and many surprising aspects of the country still to uncover.”