Red Lion Hotels has launched a totally redesigned version of www.redlion.com that is filled with an array of features designed to give its customers unequalled access to rates and information.  Among the site’s tools and functions are reference rates that give a guest an idea of costs even if the guest does not know travel dates, the ability to compare Red Lion’s rates against rates on other travel sites, online access to a live reservation agent, online redemption of the company’s proprietary “Only4Me Web Deals”.

Red Lion Hotels has over 60 properties in 11 western states and Canada.  Its substantial investment in its web site redesign is the latest in a series of chain-wide initiatives that significantly enhance the guest experience through technology upgrades, property renovations and improved service delivery.

“We spent a lot of time listening to our customers and looking at what other companies have been doing on the Internet,” commented Arthur Coffey, President and Chief Executive Officer of WestCoast Hospitality Corporation, the owner of the Red Lion brand, “From that analysis, we’ve been able to design something that better meets the evolving needs of the consumer and sets a new standard for how hotel chains should present themselves online.”

To introduce travelers to its new web site, Red Lion Hotels is offering members of its GuestAwards program 7,500 bonus points for the first reservation they make on the site between now and September 30, 2005 for arrival dates through December 30, 2005.  Those who are not yet members of GuestAwards can enroll on the site and immediately become eligible for the special offer.

“We want our guests to ‘Stay Comfortable’ and everything about the site is built around ease of use and helping customers get all the information they need at exactly the moment they need it,” explained Barry Hughes, Vice President, Marketing and Distribution. “Consumers continue to shift their research and booking activities to the web and our new site gives them a comprehensive toolset to make the best and most informed decision possible - all in one place.”
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