After only two years with Couples Resorts as Sales and Marketing Communications Manager, Melissa Trench has been promoted to Director of Marketing in their Miami headquarters. In this new role she will serve as a liaison between Couples Resorts and their primary tour operators and marketing partners. She will be responsible for overseeing the advertising and public relations initiatives as well as marketing finances.
“As Manager of Sales and Marketing Communications, Melissa has been
instrumental in educating both consumers and the trade about Couples Resorts unique positioning. She has become a valued asset to the company’s continued success and growth and we are very pleased to recognize her with this deserved promotion,” stated Randy Russell, chief romance officer and senior vice president of sales and marketing and Trench’s direct supervisor.
Other job responsibilities that come with the new position include:
overseeing strategic marketing, inclusive of loyalty programs, online
message boards and surveys; directing the development and implementation of collateral, special events and promotions; managing existing partnerships as well as identifying and capitalising on additional marketing partnerships to build share and awareness; developing and managing the annual marketing budget; and reviewing advertising opportunities and overseeing the development of material to support sales teams.