THORÊtoday announces a strategic alliance with Cruise.com and its sister technology company TravTech to provide THOR’s Preferred Vendor members with state-of-the-art cruise technology. Through this agreement, THOR agents can better accommodate their client’s travel needs by offering a new range of high level cruise services not previously available to THOR member corporate agencies.
Participating agencies will be given access to cruise technology, service and fulfillment.Ê Cruise.com and TravTech will serve as cruise consultants to help develop cruise business through THOR agencies. THOR partner agencies will receive unlimited access to Cruise.com’s Internet-based programs, including the agent booking engine (ABE) and training programs. Additionally, THOR’s Preferred Vendor members can research and book cruise travel in real-time, review reports and access invoices 24-hours a day, allowing them to become highly competitive in this segment of the leisure industry.

“Cruising is one of the fastest growing segments of the travel industry and one of the most profitable products that an agency can sell today,” said Gloria Bohan, CEO, Cruise.com. “We are confident that THOR agents will find a new channel of business opportunity through cruise sales, utilizing the power of Cruise.com and TravTech’s web-based technology.”Ê

By partnering with leading vendors in the travel industry, THOR is able to offer travel agents and consumers significant savings. Through THOR’s Preferred Vendor Program, agencies can increase profits through negotiated discounts and overrides. More than 1,800 travel agencies subscribe to THOR’s Preferred Vendor Program and are an important distribution channel for their vendors. THOR’s partners benefit from increased exposure to this targeted and powerful audience.

“THOR’s partnership with Cruise.com and TravTech is very exciting because it provides our Preferred Vendor members with a one-stop cruise booking process with all major cruise lines,” says Jeff Scott, general manager, THOR. “We strive to always offer our member agencies value added tools that increase productivity, efficiency and drive revenue. By collaborating with Cruise.com and TravTech, we are accomplishing just that.”Ê
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