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Magnolia Hotels Choose SynXis For New Chain Code Launch

announced today that the award-winning Magnolia Hotels has selected the SynXis reservation services and technology to manage their distribution to the GDSs, the internet and their own hotel and chain website ( For the first time, all three properties will be consolidated onto one chain code (MG), which played an important factor in their partner selection process. SynXis has many years of experience in successfully managing private label chain codes and currently manages over a dozen. In addition to the proven channel management tools, Magnolia Hotels will benefit from the newly released SynXis Dashboard, which provides hotels with extensive revenue management tools and includes competitive rate shopping and extranet management capabilities.

Leigh Hitz, president of Magnolia Hotels offered their primary objectives in selecting a CRS partner. “First, we wanted the best available technology for multi-channel marketing and distribution, an integrated system that minimized the burden of effectively managing so many channels. Second, we wanted a partner that would enhance the Magnolia brand. Our creative design, comfortable style, room flexibility, and overall value are unique in the industry. We’re a new breed of hotel that needed a partner who would promote the Magnolia brand and MG GDS chain code over their own. SynXis not only met these objectives, they live by them.”

“We were thrilled to be chosen as the Magnolia Hotels’ partner in this very important part of the chain’s marketing strategy. Their decision to partner with SynXis for their complete distribution management solution makes a real statement about their commitment to superior and innovative technology products,” said Jennifer Ranno, managing sales director. “We look forward to further assisting their corporate-based properties in maximizing the impact of their online presence.”

Magnolia’s award-winning Houston property is implementing the SynXis service first and will go live with its new MG chain code and booking engine using “Flash” technology on 06 October. The Dallas and Denver Magnolias will switch to the MG chain code on 28 December.