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Langham Selects IDeaS Revenue Optimization

IDeaS, the leading provider of hospitality revenue optimization solutions and one of the industry’s fastest growing technology companies, announced today the Langham Hotel in London has selected IDeaS Revenue Optimization. The Langham’s decision follows their thorough analysis of the entire revenue management industry before ultimately selecting the IDeaS solution.

“Functionally the system is unmatched in the industry. For a hotel like ours, fully automated and accurate forecasting for both transient and group business is critical,” said Ola Ibraheem, Revenue Manager at The Langham Hotel London. “Added to that, IDeaS’ industry-wide reputation for delivering the results they promise and their high service level impressed us. With IDeaS we feel confident that we will always make the right decisions to optimize our demand”

The Langham Hotel London was established in 1865 as one of the first Grand Hotels in the British capitol. It is considered the epitome of Victorian chic. The Langham Hotel London is a member of the Leading Hotels of the World.

“Of course we are delighted that the Langham will use IDeaS. It’s especially affirming given the completeness of their review process,” said Fabian Specht, Director of Business Development and Distribution in EAME for IDeaS. “Both the Langham’s process and their decision underscore the mission-critical nature of revenue optimization for today’s hoteliers and the measurable results our product delivers.”

The Langham joins a growing list of London-based IDeaS clients. Over 20 major London properties currently use the IDeaS product suite including the Mandarin Oriental Hyde Park, One Aldwych, Carlton Tower, the InterContinental London, several London based Hiltons, and various Millennium hotels in the area.


IDeaS, the most widely sold RMS solution in the world, provides operational and financial benefits to a spectrum of UK-based hotels. “Our clients encompass all variety of estates from the budget sector through properties that are Leading Hotel of the World members,” said Uli Pillau, Managing Director of EAME for IDeaS. “Our clients around the world have discovered that in order to remain competitive in today’s hospitality industry, properties need to employ revenue optimization.”