AccorHotels is launching its first UK television ad campaign to promote its AccorHotels.com distribution platform.
The ad will position AccorHotels as an online hotel company linking its hotels with its online presence and reinforcing that its best prices are
guaranteed on the website.
Thanks to AccorHotels’ expertise as a true online hotelier, the campaign highlights the simplicity of its online booking process with the strapline, “Feel Welcome from the first click”.
The campaign consists of 20-second films for TV and a 30-second version for digital and marks the first time the AccorHotels brand has been presented as a consumer-facing brand.
Created by agency Publicis, the ad features a voice-over from Downton Abbey’s Michelle Dockery and is set to a track called No Time To Lose written by Matt and Ben Hales.
AccorHotels has 9,500 employees and around 200 hotels in Britain, across brands including ibis, Mercure, Novotel, Sofitel and Pullman.
Chris Roe, vice president, sales, AccorHotels, commented: “AccorHotels.com is already the leading online hotel booking platform in several markets including France and Germany, but it doesn’t have the same level of awareness in the UK.
“This campaign will help to define us in the UK market. People know our hotels and our brands but this campaign will introduce consumers to AccorHotels.com as a booking platform for the first time.”
Take a look below: