AccorHotels expands in Africa
AccorHotels has signed a partnership with Angolan company AAA ACTIVOS LDA, to open 50 hotels in Angola from luxury to economy between 2015 and 2017.
“This historical and unheard of establishment of a hospitality group in Angola, which was made possible through our partnership with AAA ACTIVOS LDA, testifies to AccorHotels’ ambition in Africa, where tourism is rapidly evolving” explains Sebastien Bazin, Chairman and CEO of AccorHotels.
“Angola has 25 million inhabitants, 40% of which are of working age. Therefore, 3 000 employees will be hired locally in a large selection of hospitality jobs, ranging from restaurant service to executive positions: The Group commits to train these employees, as well as to pass on its values to them”. Bazin added.
Carlos Manuel de Sao Vicente, Chairman of AAA, highlighted that this collaboration with AccorHotels was an unprecedented alliance in the global hospitality industry in Angola and that it aimed at addressing a growing international demand, with a network covering the whole territory.
Over the next two years, 50 hotels will be opened in strategic locations, such as in Luanda, the Angola capital, and the 17 capitals of province: 6 hotels in 2015, 22 in 2016 and 22 in 2017. The offer will cover all segments of the
hotel market, from luxury to economy, including midscale. 27 hotels will be operated under the banner of the economic ibis Styles brand, 22 under that of the midscale Mercure brand, and 1 under the luxury Sofitel brand.
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Development of AccorHotels in Africa For 40 years, AccorHotels has been a major economic player and is now Africa’s leading hotel operator in terms of the number of rooms. The Group’s headquarters for Africa and the Indian Ocean is based in Casablanca, and AccorHotels operates in 18 countries with more than 10,000 employees, 94 hotels, from the Maghreb region to Southern Africa. In 2014, AccorHotels signed 12 new contracts in Africa, representing nearly 2,000 new rooms. In 2015, AccorHotels is expanding its hotel offer to Cameroon, the Democratic Republic of Congo and the Ivory Coast. AccorHotels also intends to open more than 30 new hotels in Sub-Saharan Africa before 2020.