AccorHotels and Eurostar sign loyalty partnership
AccorHotels and Eurostar have announced a partnership between their existing loyalty programmes, Le Club AccorHotels and Club Eurostar.
The deal will provide more choice and exclusive access to a whole host of benefits and the flexibility to exchange points between the two loyalty programmes.
Club Eurostar members can convert their points into Le Club AccorHotels rewards points, to be used for free nights and discounts at more than 3,500 hotels across the globe, from economy to upscale.
They can also exchange Le Club AccorHotels rewards points for Club Eurostar points, giving them a new way to top up their points balance.
Club Eurostar members will can tap into the group’s multiple rewards offerings such as Elite Experiences, La Collection e-boutique and Dream Stays, as well as exclusive access to sporting and music events at the AccorHotels Arena in Paris.
The 50 million Le Club AccorHotels members can now access Eurostar’s loyalty programme, including Eurostar tickets, upgrades and special offers, as well as make purchases in the Club Eurostar shop.
The new partnership is the first time Eurostar has joined forces with a hotel group in a loyalty programme alliance.
Dorothee Mariotte, senior customer relationship manager and retention manager, Eurostar, said: “Club Eurostar is designed to make it easy for all our travellers to access a wide range of benefits, irrespective of how much they travel or spend.
“The addition of AccorHotels offers even greater flexibility for our members to earn and spend their points.
“The breadth of accommodation in our destinations makes it the perfect partner to help our customers plan their next trip.”
To take advantage of the partnership, members will need to join both loyalty programmes simply by entering their membership details.
Isabelle Birem, senior vice president, loyalty, AccorHotels said: “This large-scale partnership is a major step towards the implementation of the group’s augmented hospitality strategy in Europe, a strategic market.
“Le Club AccorHotels’ vision is to offer its members exclusive benefits and privileges.
“The partnership between our two loyalty programmes will contribute to making our customers’ every trip and every stay absolutely unique.”