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AccorHotels acquires stake in Squarebreak

AccorHotels acquires stake in Squarebreak

AccorHotels is investing in Squarebreak, offering to guests through a digital platform private upscale properties in resort locations, primarily in France, Spain and Morocco, and leveraging local property managers on behalf of homeowners by using hotel management techniques and services.

Squarebreak is a French start-up created in 2013 by Hugues van Heesewijk and Maxime Lesaulnier, both with a combined professional background in the hospitality, e-tourism and real estate business. Their area of expertise is worry-free propositions to guests and homeowners.

“With this investment, Accorhotels is positioning itself to better understand the expectations of guests in a sector where the stay experience and the quality of service are particularly important ”, said Vivek Badrinath, Deputy Chief Officer, Marketing, Digital, Distribution and Information Systems. “In partnership with innovative players, Accorhotels continues to forge ahead along the path of changing and new behaviors in hospitality and travel”.

AccorHotels’ investment in Squarebreak will allow us to go quickly to the next step of our development said Hugues van Heesewijk, CEO and Co-founder. Everyday our teams endeavour to propose a new hotel experience in private homes and to simplify the vacation rental market for travelers.”