Hotel managers and marketing professionals face the challenge of understanding their guests’ varying booking habits when using web, mobile and social channels. buuteeq, the first digital marketing system for hotels, has dramatically simplified online marketing channel tracking with 360 Analytics, released today. The new, innovative enhancement of buuteeq’s Digital Marketing System (DMS), designed specifically for the hospitality industry, delivers real-time performance reports for web, mobile and social channels. With current data in hand, hoteliers can easily refine their online marketing strategies to maximize conversions and drive incremental bookings.
Many independent hotels and chains rely on outdated web traffic reports delivered monthly by outside agencies specializing in hotel web design. buuteeq’s 360 Analytics gives hotel staff – for the first time – the data they need to monitor their online marketing performance across all channels. Up-to-date visitor, conversion and booking summaries identify successful promotions and add-ons. Intuitive reports clearly indicate under-performing pages, allowing for quick modification to improve conversion rates. Through graphic breakdowns of key metrics such as bounce rate, page views and keyword searches, staff have a clear picture of guests’ online behavior and can easily refine marketing efforts to drive more conversions, more traffic and more revenue.
“Moving from ‘after-the-fact’ feedback to real-time analysis of online marketing efforts is a game changer for hotel GMs and marketing directors,” said Forest Key, CEO of buuteeq. “Understanding guest behavior as it happens gives hoteliers the power to compare conversions against actual revenue in web, mobile, and Facebook channels. Such immediate insights drive incremental bookings and increase revenue.”
Hotel general managers and marketing and sales directors understand it is critical to build Facebook ‘likes’ and Google+ traction because travelers are using recommendations to make hotel decisions and planning trips. 360 Analytics compares ‘likes’ with past social performance to give hotel managers a clear path for turning their fan page into a revenue-generating conversion channel. buuteeq’s Digital Marketing System includes a hotel Facebook app to help properties maximize Facebook fan pages quickly and easily, by delivering a website-like experience highlighting rooms, photos and maps, as well as a path to book directly with the hotel from their Facebook page.
Learn more at www.buuteeq.com.