Focus Page 311
Airlines eye free Wi-Fi for travelers
It should serve as the death knell for Internet connection charges in upscale hotels.
Recession Impacts Asian Markets Differently
With the economic recession stretching across the globe, travel markets in practically every country are feeling the heat. The Asia Pacific region is no exception. According to PhoCusWright’s Asia Pacific Online Travel Overview Third Edition, there will be an overall 6% decline in the APAC travel industry in 2009.
Destinations & the Online Marketing Disconnect
I recently conducted a webinar on key distribution trends for 2009-2010 for the Southeast Tourism Society, and organization of more than 900 destination marketing organizations (DMOs), travel suppliers and other companies involved in the marketing and promotion of travel and tourism to the Southeast United States. About 15 minutes into the Webinar, I posed this polling question to attendees: “What percentage of your leisure marketing expenditure is spent for online marketing?” A total of 109 attendees responded. Here are the results:
What Makes a Successful DMO?
Tourism businesses can succeed with the help of a strong destination marketing organization. At the core, a shared community vision about the values in a community are at the heart of any shared marketing project.
Erin Andrews Peephole Video Demands a Proactive Hotel Industry Response
There has been considerable press coverage of ESPN Sportscaster Erin Andrews’ invasion of privacy by a stalker with a cell phone camera and a modified hotel peephole – the hotel industry must respond.
Which Comes First, Innovation or Market Need?
Which comes first, technology and innovation or market demands and consumer necessity? Of course, in marketing 101, they tell you to listen to the voice of the customer and to develop products that meet the customer’s needs. Certainly, this happens and is the norm for much of today’s product development; but would we have the Internet, browsers, the iPod and the iPhone if this was always the case?
Ode to Elliott
It’s always hard saying ‘adieu’ to a co-founder but it’s especially painful in this case for me to bid Elliott goodbye.
Elliott’s leaving UpTake to pursue new startup passions
When Yen first pulled me into UpTake almost 3 years ago, I decided to commit my money and my time to working with a friend of over 10 years. That’s a rare opportunity, and its been one of the best startup teams I’ve been part of.
Book on Priceline and then get canned? No Problem!
Today, Priceline announced a new insurance product which protects against, among other things, job loss due to a layoff or involuntary termination.
Cuba Travel Ban’d – New York Philharmonic
As far as opening up Cuba for travel is concerned, the US Treasury is distinctly off-key with the notes being sounded by the White House and Congress.
Travel Writers: Why your DMO needs tech savvy story tellers
Your destination marketing organization (DMO) benefits from the stories your guests tell about their experiences in your region. That’s part of what makes tech savvy travel writers and content creators of all sorts (think video, audio, photos too!) such an important part of your marketing effort.
Are you coming to the Adventure Travel World Summit?
The Adventure Travel World Summit is on October 19-22, 2009 in historic Quebec City. I’ll be attending this year as a speaker focusing on Social media and distribution systems for the adventure segment.