With Twitter counting more than 200 million active users and 400 million tweets per day* worldwide, Allianz Global Assistance, international leader in assistance and travel insurance, has conducted a detailed review** of how Twitter is being used and requests linked to travel to identify and measure characteristic behaviours of travelling Tweeters.
The evolution of the social internet is driving “fundamental change in how people search, shop for and purchase travel”. That is the key finding of a study carried out by industry analysts PhoCusWright, which releases its latest report - Social Media in Travel 2011: Traffic, Activity and Sentiment - today.
New research by one of the UK’s leading online independent travel agencies has revealed that 54% of British holidaymakers used social media platforms in the run up to their trip abroad to gain personal recommendations and reviews beforehand.
The latest eTravel Benchmark results show that many more travel websites are encouraging customers to engage with them via social media and developing apps for use on the move giving customers a much more constant level of exposure to the brand allowing for deeper engagement.
Film director Kevin Smith has been removed from a Southwest Airlines flight, after apparently failing the ‘Persons of Size’ criteria set by the operator. The director retorted on Twitter, arguing the airline had merely kicked him off the plane for being “too fat”.
Some simple but good advice. Also an interesting way for sponsorship / advertising by UPS. Another example how all this comes together on the social web.