The spread is on the increase? The desire to travel is ever-increasing. This was confirmed by UNWTO – UN World Tourism Organization, which forecasted a steaming summer for 2012, and not just in regard to the weather! Globally, travellers totalled around 415 million. That is almost 40% up on summer 2011, mostly due to outgoing from the BRICS countries
The new Bit experience is ready for field testing. In the Fieramilano district of Rho, the 32° Borsa Internazionale del Turismo (International Tourism Exchange) will put into practice the motto that has accompanied it during this year of major transformation: “New Bit, New Business”.
Traditionally, Bit – Borsa Internazionale del Turismo is also an opportunity for an appraisal of market performance and development scenarios for the sector. And even more so for the Bit 2012, in the Fieramilano district in Rho from Thursday 16 to Sunday 19 February, which is banking on the concept New Bit, New Business.
An increasing number of travelers choose to visit a city because they have read about it in a book, or vice versa, discovering the literature of a country after having a city they found fascinating.