The Pacific Asia Travel Association (PATA) has announced a new campaign with the Association of Southeast Asian Nations (ASEAN) entitled, “PATA Loves ASEAN.” The main pillar of the initiative is a US$300,000 advertising campaign on the Travel Channel to promote responsible ASEAN tourism experiences.
The Association of Southeast Asian Nations (ASEAN) is promoting six experiential and creative travel themes to encourage multi-country trips across Southeast Asia. The themed promotions are part of the implementation of the ASEAN Tourism Marketing Strategy 2012-2015.
The ASEAN Tourism Forum (ATF) 2013 will welcome some 2,000 delegates, comprising 400 heads of National Tourist Organizations (NTOs) and tourism ministers, and close to 1,600 TRAVEX delegates from around the world. TRAVEX delegates include suppliers from across ASEAN, international buyers, media, and other tourism professionals.
SEAN Tourism and China will draw closer together at the China International Travel Mart (CITM) in Shanghai, November 15-18.
The countries of ASEAN are now implementing a clear road map to achieve the tourism objectives of the ASEAN Economic Community, due 2015. There will be a new ‘ASEAN for ASEAN’ campaign and special promotions, along with enhanced strategic cooperation with the growth markets of China, Korea, Japan, India and Australia.
Over 1,400 registered TRAVEX delegates from across ASEAN and the rest of the world are expected to congregate at the Golden Kawanua Exhibition Hall this week.
Among the participating exhibitors, 30% are new. Remarked Pasinee Lawtrakulngam, Director of Sales and Marketing of Kacha Resort and Spa, Koh Chang in Thailand, “This is our first-time at ATF.
ATF 2012 TRAVEX boasts 20% more registrations from exhibitors, buyers, and media as compared to the same time last year.