Asean Tourism News
Lee launches VisitASEAN@50 tourism campaign
Singapore prime minister, Lee Hsien Loong, and ASEAN secretary general, Le Luong Minh, have officially launched the VisitASEAN@50 Golden Celebration tourism campaign. The campaign promotes the twin objectives of commemorating the 50th anniversary of ASEAN, and embracing the ASEAN region as a single and united tourism destination.
“PATA Loves ASEAN” campaign announced
The Pacific Asia Travel Association (PATA) has announced a new campaign with the Association of Southeast Asian Nations (ASEAN) entitled, “PATA Loves ASEAN.” The main pillar of the initiative is a US$300,000 advertising campaign on the Travel Channel to promote responsible ASEAN tourism experiences.
ASEAN starts promoting experiential and creative tourism
The Association of Southeast Asian Nations (ASEAN) is promoting six experiential and creative travel themes to encourage multi-country trips across Southeast Asia. The themed promotions are part of the implementation of the ASEAN Tourism Marketing Strategy 2012-2015.
32nd year of ASEAN Tourism Forum (ATF) TRAVEX records strong participation
The ASEAN Tourism Forum (ATF) 2013 will welcome some 2,000 delegates, comprising 400 heads of National Tourist Organizations (NTOs) and tourism ministers, and close to 1,600 TRAVEX delegates from around the world. TRAVEX delegates include suppliers from across ASEAN, international buyers, media, and other tourism professionals.
ASEAN targets Chinese tourists at CITM 2012 in Shanghai
SEAN Tourism and China will draw closer together at the China International Travel Mart (CITM) in Shanghai, November 15-18.
ASEAN spells out its tourism priorities ahead of 2015
The countries of ASEAN are now implementing a clear road map to achieve the tourism objectives of the ASEAN Economic Community, due 2015. There will be a new ‘ASEAN for ASEAN’ campaign and special promotions, along with enhanced strategic cooperation with the growth markets of China, Korea, Japan, India and Australia.
ATF 2012 kicks off with pre-TRAVEX networking activities
Over 1,400 registered TRAVEX delegates from across ASEAN and the rest of the world are expected to congregate at the Golden Kawanua Exhibition Hall this week.
ASEAN Tourism Forum (ATF) 2012 – A sold-out event
Among the participating exhibitors, 30% are new. Remarked Pasinee Lawtrakulngam, Director of Sales and Marketing of Kacha Resort and Spa, Koh Chang in Thailand, “This is our first-time at ATF.
ATF 2012 organisers report strong early interest
ATF 2012 TRAVEX boasts 20% more registrations from exhibitors, buyers, and media as compared to the same time last year.
The rise and fall of Asean Tourism brand image
In 1992, the Association of Southeast Asian Nations (ASEAN) pulled off Visit ASEAN Year, one of the world’s most spectacular brand-building and marketing campaigns in the history of travel & tourism.