Asean Tourism News

Lee launches VisitASEAN@50 tourism campaign

Lee launches [email protected] tourism campaign

Singapore prime minister, Lee Hsien Loong, and ASEAN secretary general, Le Luong Minh, have officially launched the [email protected] Golden Celebration tourism campaign. The campaign promotes the twin objectives of commemorating the 50th anniversary of ASEAN, and embracing the ASEAN region as a single and united tourism destination.

“PATA Loves ASEAN” campaign announced

“PATA Loves ASEAN” campaign announced

25 January 2014 Press Release Travel Events News Organisations & Operators

The Pacific Asia Travel Association (PATA) has announced a new campaign with the Association of Southeast Asian Nations (ASEAN) entitled, “PATA Loves ASEAN.”  The main pillar of the initiative is a US$300,000 advertising campaign on the Travel Channel to promote responsible ASEAN tourism experiences.