Emirates customers can unlock the best Dubai has to offer for less this summer with the return of My Emirates Pass.

The deal turns an Emirates boarding pass into an exclusive membership card providing travellers special benefits and discounts at more than 500 leisure and retail outlet locations across the UAE – including those on the iconic Palm Jumeirah.

Emirates passengers flying to and through Dubai between now and August 31st can take advantage of My Emirates Pass by simply presenting their boarding pass and a valid form of identification in any of the participating outlets.

UAE residents and nationals returning back home to Dubai during this time can also benefit from the fantastic offers using My Emirates Pass.

The exclusive pass allows customers to redeem up to 50 per cent off in over 400 fine dining restaurants, luxury wellness treatments in almost 50 spas and leisure activities such as indoor skiing and water amusement parks.

Customers can also take advantage and redeem up to 30 per cent off at international retail outlets including popular fashion and fitness brands.

The Emirates Pass allows visitors to access the amazing breadth and depth of Dubai’s remarkable dining, attractions and shopping scene and a great resource for experiencing everything the city has to offer.

Mohammad Al Hashimi, Emirates vice president, commercial products, Dubai, said: “The Emirates Pass puts Dubai’s ever-growing list of attractions and experiences at our customers’ fingertips.

“Whether they are here for a week or weekend, there is something for everyone to experience and see – for less.”

Dubai is an ideal stopover and holiday destination for families and solo travellers.

Visitors to Dubai will be awed by the eclectic buildings, iconic landmarks, world-class shopping and delicious international cuisine.

Emirates itself was recognised by the World Travel Awards as the Middle East’s Leading Airline in April.