Innovative partnerships boost Luxperience 2013

Innovative partnerships boost Luxperience 2013

The Luxperience CEO, business pioneer Helen Logas, says that companies wishing to exhibit in the luxury bespoke travel sector need to move fast as exhibitor space is now limited at Luxperience, which has attracted quality partners to its event in Sydney in September.

Respected organisations such as Virgin Australia, Air New Zealand, Destination New South Wales, The Star, Restaurant Associates, Sydney Town Hall, Decorative Events, and Team Event have all entered into partnerships to gain brand equity in the lucrative luxury travel segment.

Tourism Australia is supporting Luxperience as they witnessed the success of the inaugural event in 2012.

Luxperience 2013 will double in size this year, but retain an atmosphere of intimacy and connectivity, a hallmark of the lux travel sector.

A quality controlled invitation-only buyer policy has attracted leading travel brands to exhibit, including Tourism Council of Bhutan, Monaco Government Tourist Bureau, Taj Hotels Resorts & Palaces, Coco Collection Maldives, Viceroy Hotels, Luxury Lodges of Australia, Great Walks of Australia, Tourism Fiji, Mountain Landing New Zealand, The Lodge at Kauri Cliffs, Berkeley River Lodge, Blanket Bay in New Zealand, State and regional tourist offices, plus many more.

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Helen Logas, CEO, of Luxperience, said: “Only respected products such as luxury lodges, hotels, tour operators, restaurants and exotic destinations, and support service providers are permitted to exhibit and present their products and services at Luxperience. They get access to Luxperience’s invitation-only family of top-end travel industry buyers from around the world, including new markets such as Latin America.”

Demand for Luxperience is also being driven by strong participation from local buyers in Australia and the strength of the local travel industry.

The CEO said exhibitor space for Luxperience at the Overseas Passenger Terminal of Sydney Harbour is now in its final sell-out phases.

Luxury travel is the fastest growing most lucrative niche in the travel industry, said Logas.

She added: “Serious players seeking high yields in top end travel need to book now as this ship sails on September 1.”